• All U.S. Apple Store locations as well as the online U.S. Apple Store are now selling Apple’s Vision Pro virtual reality headset.
• The day after Apple revealed fiscal first-quarter results that surpassed revenue and earnings projections, the product is launched.
• Tim Cook, the CEO of Apple, defended the $3,500 starting price of the Vision Pro, telling Jim Cramer of CNBC that “we think we priced it at the right level considering the value of it.”
On Friday, Apple’s virtual reality headset, the Vision Pro, had its official debut in the United States. The headset will be sent to or available for pickup at Apple Store locations for customers who placed preorders. To commemorate the launching of the headgear, Apple CEO Tim Cook made an appearance on Friday morning at the company’s flagship Fifth Avenue shop in New York City.
During the event, Cook discussed the Vision Pro’s high sticker price with CNBC’s Jim Cramer and referred to it as “tomorrow’s technology today.” The Vision Pro is available for $3,500. “One affordability aspect is that people can space out their payments over time,” Cook remarked, alluding to a monthly financing option available to purchasers.
It has a ton of inventiveness. It is covered by 5,000 patents. Cook continued, “We believe that the price we set was appropriate given its value.” During the company’s earnings call on Thursday, Cook mentioned Walmart, Nike, Vanguard, Stryker, Bloomberg, and SAP as examples of organizations that “have started leveraging and investing” in the Vision Pro as a platform for employees and customers.
Cook also stated that the headset is being adopted as an enterprise product. Cook did, however, state on Thursday that, given the device’s “ton of use cases,” he thinks Apple can continue to be “both” a consumer- and enterprise-focused business moving forward.
According to him, the headset comes with over 600 apps and games that are especially made to offer a “spatial computing” experience. Apple announced fiscal first-quarter statistics on Thursday that above forecasts for both revenue and earnings.
Although exceeding forecasts, Apple’s wearables division, commonly referred to as “Other Products,” witnessed an 11% drop in revenue from the previous year. The Vision Pro is a wearable device that joins the Apple Watch and AirPods, yet analysts don’t think it will initially generate a lot of income.